About
Highly accomplished Senior Director of Global Corporate Communications with over 20 years of experience in technology and cybersecurity, specializing in strategic communications, reputation, and crisis leadership. Proven expertise in developing and executing comprehensive communication strategies, managing multi-million dollar budgets, and leading diverse teams to drive measurable impact. Adept at distilling complex information into compelling narratives that resonate across global markets and stakeholder groups, consistently positioning organizations as industry leaders.
Work
CELLEBRITE
|Senior Director, Corporate Communications
Atlanta, GA, US
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Summary
Led comprehensive global corporate communications, including executive, external, media, internal, crisis, social, and investor relations, with a $1.5M budget and a team of 17.
Highlights
Translated strategic communication priorities into actionable plans, yielding measurable results including impactful case studies and customer videos.
Streamlined content alignment and efficiency through a centralized content lifecycle management methodology, ensuring timely scheduling for initiatives like National Child Exploitation Awareness Month.
Successfully supported investor relations, executing quarterly earnings announcements and investor/analyst events to maintain stakeholder confidence.
Managed a $1.5M budget, overseeing 2 FTEs and 15 agency partners to deliver high-impact communication strategies across global markets.
CELLEBRITE
|Public Relations & Corporate Communications Director
Atlanta, GA, US
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Summary
Drove global corporate communications narrative and media relations strategy as a key C-Suite reporting role, managing a $1M budget.
Highlights
Led proactive and reactive global corporate communications strategy, enhancing company voice and presence across online and offline channels.
Achieved positive or neutral media sentiment at 70%+ and share of voice above 80% through strategic media relationships and consistent messaging.
Increased social followers by 30% through integrating key messages into multi-platform content development, utilizing polls, gamification, and engaging video.
Managed engagements with market analyst research firms and led the organic social media team, optimizing brand visibility and influence.
COX COMMUNICATIONS
|Senior Manager, Public Affairs
Atlanta, GA, US
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Summary
Developed and executed strategic communications and public affairs plans, overseeing a 3-FTE team and a $250K budget for B2B communications and editorial strategies.
Highlights
Oversaw a $10M broadband investment announcement for Allegiant Stadium, securing 20+ local and national trade media interests and achieving a historical company milestone.
Guided announcements for the acquisition of RapidScale and investment in StackPath, expanding the product portfolio to include cloud and edge computing.
Positioned Cox Business as an innovator in IoT, edge computing, and hospitality by targeting key publications, enhancing brand exposure across major projects.
Mastered internal communications development and delivery for 2,500 employees, ensuring diversity, equity, and inclusion messaging.
AT&T | FLEISHMAN HILLARD
|Senior Manager of Public Relations | Managing Supervisor
Atlanta, GA, US
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Summary
Directed national media and editorial strategy for wireless communications, advising C-Suite on corporate reputation during Net Neutrality.
Highlights
Supervised the creation of all national AT&T wireless communications, including reactive and wearable communications.
Authored a comprehensive crisis communication plan and a 100-page master plan distributed across 13 global plants.
Managed the Northside Hospital account with a $500K/month spend, doubling account growth through strategic media placements with print and online vendors.
Directed and managed three public affairs specialists, achieving 100% team retention and high performance.
AIRWATCH | VMWARE
|Director of Global Communications
Atlanta, GA, US
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Summary
Provided strategic counsel to the CEO, directing all global communications functions, including external, internal, analyst relations, and social media, for a rapidly growing technology startup.
Highlights
Facilitated the rapid growth of a technology startup, culminating in a $1.5B acquisition by VMWare, executing all communications for the sale.
Secured a lead market position, grew the global team to 14 members, and generated two major announcements within two years.
Established an in-house agency to manage all communications components, including a $250M Series A announcement in Barcelona.
Guided new ownership stakeholders through the acquisition process and mentored the existing team, resulting in 50% retention by VMWare.
EDELMAN
|Account Executive
Atlanta, GA, US
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Summary
Managed activations for diverse clients, leading communications strategy, planning, and content development in partnership with stakeholders.
Highlights
Managed the Adobe Creative Suite account with a $15M budget, overseeing strategic communications initiatives and client relations.
Championed the VF Corporation employee retreat, managing a $20M budget for content development, scripting, and key message counseling for the VP of Communications.
Improved media placement precision for PerkinElmer by targeting more informed publications and audiences, enhancing message penetration.
Enhanced Georgia-Pacific's public perception through on-the-ground activations with the Susan G. Komen foundations and consumer-packaged goods initiatives with a $240M budget.
Volunteer
COX COMMUNICATIONS
|Volunteer - Diversity, Equity, & Inclusion Program
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Summary
Participated in and contributed to the Diversity, Equity, & Inclusion Program.
Highlights
Contributed to initiatives promoting diversity, equity, and inclusion within the organization.
ASIAN-AMERICAN EMPLOYEE RESOURCE GROUP
|Co-Lead
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Summary
Co-led an Employee Resource Group focused on supporting Asian-American employees.
Highlights
Facilitated programs and initiatives to support professional development and community building for Asian-American employees.
LITTLE LEAGUE BASEBALL / YOUTH TENNIS
|Volunteer Coach
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Summary
Coached youth in Little League Baseball and Youth Tennis.
Highlights
Mentored and developed young athletes, fostering teamwork and sportsmanship.
Education
UNIVERSITY OF GEORGIA
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Bachelor of Arts (B.A.)
Speech Communications
Skills
Corporate Communications
Reputation Management, Corporate Communications, Crisis Communications, Media Relations, Internal Communications, Executive Communications, Investor Relations, Public Relations, Marketing Communications, Global Communications.
Strategic Planning & Execution
Communication Strategy Setting, Strategic Thinking, Tactical Execution, Strategic Solutions, Agency Management, Stakeholder Management, Relationship Management, Assessing & Identifying Client Needs, Cross-functional Collaboration.
Content & Messaging
Storytelling & Messaging, Key Messaging, Written & Verbal Communication, Press Releases, Customer Stories, Case Studies, Video Content, Social Media Calendars, Social Media Management, Content Lifecycle Management.
Financial & Operations
P&L Management, Budget Management, Financial Management, Project Management, KPI Tracking.
Leadership & Development
Team Leadership, Coaching, Talent Retention, Mentorship, Communicating Across Cultures, Mergers and Acquisitions Communications.
Technology & Tools
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Cision, Meltwater, Muckrack, Newswires, AirTable, SocialStudio, Adobe Creative Suite.
Industry Knowledge
B2B Communications, B2C Communications, Technology Industry, Wireless Communications, Cybersecurity, IoT, Edge Computing, Cloud Computing.